Benefits of a Website - Dynamic Advertising
With a conventional advertising medium, you are stuck with your advert content for the duration of the print cycle. With a magazine, this may be a week or a month. With Yellow Pages it will be a whole year.
But on the Internet, you can change your content daily. This allows you to continually expand the range of services that your business advertises, and respond quickly to perceived changes in the habits/requirements of your visitors.